1、

The luxury brand research is a new field.

我国目前奢侈品牌的研究还是属于新兴的领域。

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2、

If a luxury brand frequently discounts its goods at outlet stores or online via flash sales, consumers will perceive that they don't have to pay full price for that brand, says Milton Pedraza, CEO of Luxury Institute, a luxury industry research group.

据奢侈品行业调研机构奢侈品协会(Luxury Institute)CEO米尔顿o佩德瑞扎表示,如果一个奢侈品牌经常在名品折扣店或通过限时抢购的方式在线打折出售,消费者会认为,他们就没有必要全价购买这个品牌的商品。

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3、

Executives of luxury brands differ in their assessment of what proportion of their Hong Kong sales to ascribe to mainland buyers, with estimates ranging from 40 to 80 per cent.

对于旗下香港销售有多大比例来自于内地买家,各奢侈品牌的高管有着不同的评估,其估计范围在40%到80%之间。

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4、

The business model for luxury brands is the same: the longer you can keep potential customers in the store, the greater the chances of their spending money there.

奢侈品牌的商业模式也一样:你将潜在顾客留在店内的时间越长,他们在那里花钱的机率就越大。

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5、

It is a luxury brand established for the elite and the affluent.

这是一个为精英群体和富人所创设的奢侈品牌.

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6、

Few brands summed up this Zeitgeist better than Bottega Veneta, the fastest growing luxury label this century, with annual sales rises of 50 to 60 per cent.

对这种时代精神,没有哪个品牌比Bottega Veneta总结得更好了。BV是本世纪增长最快的奢侈品牌,每年销量增长50%到60%。

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Most retail analysts agree: Chinese consumers are growing keener on niche top-level brands such as Herm è s and less fond of logo-laden, mass luxury rivals such as LVMH and Gucci.

大多数零售业分析师认同上述看法:中国消费者越来越青睐小众顶级品牌,比如爱马仕,对印有醒目logo的大众奢侈品牌热度下降,比如爱马仕的竞争对手路威酩轩集团和古驰(Gucci)。

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8、

Balenciaga is considered one of Kering's "emerging luxury brands," along with Stella McCartney, Alexander McQueen, Christopher Kane and others.

巴黎世家被认为是开云集团的“新兴奢侈品牌”之一,其他类似的品牌包括斯特拉·麦卡特尼(Stella McCartney)、亚历山大·麦昆(Alexander McQueen)和克里斯托弗·凯恩(Christopher Kane)等。

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9、

Luxury Brand and Mass-market Brand: Differences in Reference Group Influence

奢侈品牌与大众品牌:购买决策中参照群体影响差异研究

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10、

Yoox now powers the web infrastructure for 38 luxury brands ( "mono brands"), including Armani, Valentino and those owned by the Kering group.

Yoox如今为38家奢侈品牌打理它们的在线商店(“单一品牌专卖”),其中包括阿玛尼(Armani)、华伦天奴(Valentino)以及开云集团(Kering)旗下的几个品牌。

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It's a problem all luxury brands face, especially public ones: How can you both sell enough on a quarterly basis to make Wall Street happy while at the same time maintaining the aura of exclusivity that got you where you were in the first place?

不仅是蔻驰,全球所有奢侈品牌,尤其是公众品牌,都在面临这样一个问题:如何在保持一个令华尔街满意的季度销量的同时维持产品独有的格调而不违背其品牌初衷。

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Across the Atlantic, Tiffany& Co, the luxury retailer, has also warned of difficult times, as brands struggle to pass on the full increase in raw materials costs.

在大洋彼岸的美国,随着各大奢侈品牌疲于奔命于全线上涨的原材料成本,奢侈品零售商蒂芙尼也发出了艰难度日的警示。

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French luxury house Chanel on Wednesday lost its trademark fight with Huawei Technologies after a top European court said their logos bear no similarity to each other.

据路透社22日报道,法国奢侈品牌香奈儿在与华为的商标纠纷中败诉,欧洲法院裁定,两个标识并不相似。4月21日,法国奢侈品牌香奈儿在与华为科技的商标纠纷中败诉,欧洲法院裁定,两个标识并不相似。

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